After training tens of thousands of sales professionals around the world in the past few decades, I can safely say online sales training is a critical component of a successful sales team. Here I share why more and more companies are implementing e-learning in their organisation.

New Team Members Can Start Learning Right Away

One problem that sales teams frequently encounter is how to incorporate new team members into the existing group. By implementing online sales training, new team members can begin learning everything from basic to advanced sales strategies right away. Having all team members trained on the same topics allows for consistency in the company’s sales culture. This eliminates the time consuming process of extensive training and allows new team members to start contributing to the sales team’s success almost immediately. Additionally, this training can prevent potential loss of profit due to a new team member not knowing how the company and sales team operates. It is an excellent benefit for any company.

Click below to learn more about our online sales training program SOCO Academy.

E-Learning with SOCO Academy

Existing Teams Can Learn During Down Time With Online Sales Training

Online sales training not only benefits new team members, but existing sales professionals as well. While existing sales teams are often busy with their own business, there are certainly times when these teams have little to do. Instead of assigning menial tasks for sales professionals during slower periods, putting them through extensive training can increase their sales knowledge and ensure they are spending this down time productively. The existing sales teams can then use that knowledge they gained when their business picks up to maximise closing rates.

Geographically Dispersed Sales Teams Can Do the Same Online Sales Training

Yet another advantage to online sales training is that it works excellently for companies with global sales teams as well. Since the training is online and not person-to-person, sales teams that are operating internationally can easily undergo it without worrying about the logistics and expense of transporting training personnel out of the country.

Online sales training programs can also be translated into the languages spoken meaning all teams around the world can get the exact same training delivered in their language of choice.

Central Location for Discussions and Documents

By keeping all sales training related discussions in the online training program, new staff members can quickly catch up on discussions about a certain topic. In addition, the sales team can work together and make a database containing their most common objections, closing methods, qualifying questions and so on. It would become an organic document being updated and reviewed consistently keeping all team members geographically disperser or not on the same page.

This eliminates the common problem where a few sales people do something well and others do not. Instead they can share their knowledge and all grow together.

What to Look For In an Online Sales Training Program

When looking for an online sales training program that fits your team’s, it’s essential to take a few things into consideration.

Firstly, look for short videos that can keep the attention of learners, often called micro learning. This allows for a faster sense of completion and learning to happen even if the learner only has 10 minutes during a commute to learn.

Secondly, programs that provide incentives to complete the training (such as learning badges) is one method of encouraging your sales team to finish the training whilst maintaining employee morale.

Thirdly, an effective training program will often include editable, shareable documents that are optimal for the team to collaborate on and enhance their own skills by learning from each other’s ideas.

What’s also important for companies considering e-learning for their teams is the ability to check on learners’ progress. This allows leaders to encourage learning when needed and award those who are completing the courses.

And lastly, a training program that is available for mobile devices can prove invaluable for sales teams that are on the go due to its ease of access and portabilit

 How to Get the Most Out of E-Learning

A common issue with e-learning is low completion rates. This happens when learners aren’t given deadlines or held accountable to finish their online courses. To ensure the best results, a team leader should be appointed who can check on the progress of the learners to help move them along their learning journey.

Another great way to maximise learning to implement blended learning, a combination on e-learning and live training. This can be done either online through webinars or in-person, but either way it allows for additional collaboration and customisation of training.

Our Online Sales Training Program – SOCO Academy

Here at SOCO/ Sales Training, we’ve been implementing sales systems in industry leading companies for decades. We find that the best system to train sales staff incorporates a combination of online, in-person and coaching. By incorporating all 3, retention and implementation are maximized and sales teams reach their maximum potential. Something we all strive for.

With the launch of  Soco Academy we are pleased to offer a faster and more affordable way to teach staff new sales skills anywhere in the world. Our mobile ready platform means a sales professional can learn during their commute to the office, or during their downtime.

Statistics show making required training available on mobile devices for employees will lead to a 40% increase in productivity.

Not only will students love the gasification and social elements, leaders will appreciate the provided tools to track completion rates and quiz scores.

More than a library of videos and templates, team subscriptions also get leader guides which walk leaders through how to conduct complementary role playing and discussion sessions.

It’s our way to provide you with the tools to train your staff while maximizing implementation and retention.

With over 100 videos and 20 downloadable worksheets, staff can be trained to deliver effective presentations and close more sales in as little as 10 weeks.

With the Soco Academy platform, teams can also collaborate in 1 place with our online forms which can be reviewed and updated and things change and new staff are added.

Pair our e-learning with our virtual training sessions in the form of webinars or coaching for maximum results.

Benefits of Online Sales Training

The benefits of online sales training can be narrowed down to a number of key areas. These include automating the sales training process, minimizing time away from job, controlling disruption and in reducing sales training costs. In a rapidly changing sales world, the investment in sales training is vital to improving the sales team’s knowledge, productivity and overall sales skills. The ROI of all sales training is about measuring increased sales in the longer term plus ensuring a happier more motivation team of salespeople which reduces employee.

While classroom-based sales training still has its place, the cost, logistics involved and impact on productivity has many companies challenging its relevancy. In no small part to technology advancement, video solutions, streaming capabilities and course ware development the benefits of online sales training are compelling.

Benefits of online sales training


Tapping into a world of web-based sales training experts and online sales training material means rolling out an online based sales training program has never been easier. With the help of an online sales training provider, a cost-effective sales training program will be up and running in no time.

One of the major benefits of online sales training is that the sales programs are focused on topics the learner has selected. Removed from dominating opinions and time pressure allows the learner to concentrate fully on course content being offered via the online sales training program. Another one of the benefits of online sales training for a salesperson is that there are no distractions or deviating off topic. In fact, many leading sales transformation experts believe that online sales training provides a more pure learning environment.

Ask any salesperson or manager and they will tell you that selling is a lot more complicated in today’s attention poor yet busy world. Now there is on average 5 stakeholders involved in most buying decisions and that goes for less complicated or inbound sales as well. The reality is most salespeople are or need to sell to five people which makes their role even harder.

One can understand why switched on company’s mandate sales training so their salespeople will improve their ability to sell more effectively to a whole host of stakeholders. They are alert to the fact that continual sales training is required to sharpen sales skills, keep abreast of the latest thinking, develop better buyer engagement skills and close more deals. However, continual sales training does not have to eat into their productive sales time or become cost prohibitive. Which is why online sales training has become vital. The very nature of this self-paced learning means the salesperson can undertake any sales training at a time, pace and place that suits them.

Benefits of Online Sales Training

Useful and ease of use.

Every sales training program has to be useful, but is it?  Useful sales training is defined as the degree to which a salesperson believes that attending a particular course will enhance their job performance. In essence, useful sales training can be seen as providing content that is beneficial to the sales team’s daily activity load. If any course content doesn’t appear relevant to the sales teams, it stands to reason they will not meaningfully engage with it. But keeping in-house sales training materials fresh, Up to date, relevant and useful can be expensive or laborious. This is why salespeople constantly rate online sales training higher than in-house, they find it more useful as its fresher.  Plus, from a business point of view, its more cost effective. Double win.

When we discuss “ease of use” it is more about the presentation format of the sales training rather than the content itself. Any tool deployed to improve sales skills should be easy for learners to interact with while enhancing their learning experience. Because online sales training is available 24/7, self-paced and digital in nature it is relatively low on effort to access meaning salespeople are more willing to use it. For a company, this lower the barriers to getting salespeople to take ownership of their own skills improvement.

Realizing the Benefits of Online Sales Training

Your salespeople may be your competitive advantage when it comes to explaining to a buyer the unique advantages of your product. Increased and crowded competition will demand strong sales strategies that deliver results. So, the importance of continued sales training to lock in the sales team’s ability to play their part in any growth strategy can’t be ignored. The benefits of online sales training can help your salespeople sell better to both existing and new customers, empower them to take ownership for their upskilling, to meet and beat quotas plus help the business outperform the competition.

Overall Sales effectiveness Improves

One of the many benefits of online sales training is that salespeople become better engaged with modern sales tactics, knowledge and tools to improve their close rates. Overall sales KPI’s also improve as they can better prospect, develop and maximize any sales leads provided to them.

Retention of Salespeople Goes Up

Numerous research articles now show that salespeople value sales training and when access to ongoing sales training programs are in place, they are less likely to leave an organization. This boosts retention of both salespeople and valuable knowledge which in turn lowers turnover.

Sales Productivity Increases

Knowing what to do and when to do it has always been vital in sales. More benefits of online sales training are that access to constantly updated content means salespeople become better skilled and more creative at problem-solving to buyers’ challenges. Any salesperson who has achieved a higher level of sales mastery will find it easier to match their product and their customer needs in a mutually beneficial way. They will also be better able to sort where they need to prioritize their sales activity.


Salespeople Take Ownership

One of the top benefits of online sales training is that salespeople assume ownership for their own skill improvement. Combined with mandated sales training, online sales training compliments and reinforces their learning path to becoming a more accomplished salesperson.

Cultivates a Winning Sales Environment

As online sales training can be accessed by anyone and everyone wishing to improve their knowledge of the sales process, e.g., customer support, presales, marketing etc., this will have the effect of a more sales-focused environment and a deeper understanding of customers. Which can lead to more connected teams and a shared drive to grow revenue.


Time Convenient

Revenue and productivity goals can mean it is hard for salespeople to set aside the time for sales skills improvement. They value it, want it and need it but they may not have the hours to spend sitting in a room listening to presentations. Plus, the impact of sales training can be diluted as salespeople are conscious of time away from desk. The benefits of online sales training “training at your convenience” goes a long way to solving this dilemma.

Online Sales Training is the Future

Modern sales organizations realize that the same old approach to sales training programs just are not delivering the results for the cost involved. Yes, the traditional instructor-led sales training programs deliver great content, but does it lead to lasting results? The main reason for this is sales training needs to be a continuous learning journey where salespeople can refresh and update themselves as needed.  The benefits of online sales training programs are that it is easy for any salesperson to spend 15 to 30 minutes learning new sales skills themselves.

The Power of Minds Accessible 24/7

With the latest from the minds of leading sales trainers on proven sales techniques, salespeople get 24/7 access to libraries of time saving sales training content and videos that focus on all aspects of the sales process – one lesson at a time.